Every deliverable.
Explained.
Here's exactly what was built, what it includes, and what it does for the property. This is what you receive under The Imprint — and what every package tier adds on top.
Logo System
Primary + Variations
The La Colina logo draws from the typography and spatial restraint of the American Southwest — letterforms with weight and warmth, not ornament. It's built to work at every scale: a full lockup for signage and menus, a monogram for keycards and small-format use, and reversed versions for dark backgrounds throughout the brand system.
Color System
+ Typography
The palette is built from the land and the food — terracotta and clay from the desert Southwest, sage from the Texas Hill Country, midnight as the anchor, and sand as the breath between them. Typography pairs a warm serif display face with a clean body font and a mono accent for labels and UI elements, giving the brand range across print, digital, and environmental applications.
Brand Pattern
+ Texture System
The La Colina pattern draws from the geometric tile work found throughout New Mexican architecture — repeating diamond forms with restrained ornamentation, built on a midnight ground with terracotta and sand accents. It tiles seamlessly across menus, packaging, digital headers, and any surface that needs brand presence without the full logo.
Brand Website
Live + Deployed
The La Colina site is a pre-opening brand statement — built to generate anticipation, collect waitlist signups, and give press and partners something credible to land on. The full brand identity translates directly: palette, typography, pattern, and voice all carry through from the guidelines into a fast, mobile-optimized site that feels like the restaurant before the restaurant exists.
Where the
Hill Country
meets New Mexico.
Join the Waitlist →
→ lacolina.meridianstu.com
What gets added
at the next tier.
The Imprint builds the foundation. The Property Blueprint adds the full guest-facing system — everything a guest touches from the moment they book to the moment they leave.
Digital Guest
Compendium
Branded PDF or digital guide covering everything a guest needs before, during, and after their visit. House info, local recommendations, dining hours, policies — all in brand.
Dine-In + Takeout
Menu System
Print-ready menus designed in brand — dine-in, takeout, and bar formats. Delivered as print-ready PDFs with live-edit Canva files so updates don't require a designer.
Instagram + Facebook
Template System
Editable Canva templates for feed posts, Stories, and announcements. Batch-ready so the owner or staff can post consistently without a designer on call.